First Form Tony Greenberg

Team

Tony Greenberg is the Founder and CEO of First Form.

For 20 years, Tony has specialized in multifamily and mixed-use development, overseeing the design and construction of over 4,500 multifamily units and 650,000 square feet of neighborhood-serving retail, as well as the entitlement of over 12 million square feet of mixed-use and transit-oriented development. Before founding First Form, Tony was Executive Vice President at JBG SMITH (NYSE: JBGS) where he spent 15 years. As Chair of JBG SMITH’s Design Review Committee, Tony was involved throughout the design process in all JBG SMITH development projects. Prior to JBG, Tony was a developer at Clark Realty Capital (now CRC Companies) where he developed multifamily, mixed-use, and military family housing projects.

Over the course of his career Tony has developed deep expertise in all facets of real estate development, spanning multiple asset classes and building typologies. Working in established as well as emerging submarkets, Tony has created and harvested value across the full lifecycle of development projects from conception to completion. Striving to stay at the forefront of development best practices, Tony has extensive experience in sustainable and transit-oriented development, workforce and luxury housing, urban and suburban infill, horizontal and vertical mixed-use, and placemaking and place management.

Tony’s commitment to improving the built environment extends beyond his development activities to his non-profit and professional association leadership. He currently Chairs the National Building Museum’s Board of Trustees and is a member of Fallingwater’s Advisory Committee. He has also served as a Regent of the American Architectural Foundation and has held numerous leadership roles within the Urban Land Institute (ULI). In 2016, he was one of Urban Land Magazine’s 40 Under 40.

Tony received his Bachelor’s degree in East Asian Studies from Harvard University, and holds advanced degrees from the University of Virginia and Georgetown University’s Edmund A. Walsh School of Foreign Service.

Henry Ross is a Principal with First Form.

Henry is primarily responsible for the acquisition, financing, and development of residential development projects, as well as the underwriting and analysis of potential projects in First Form target markets. In his role, Henry coordinates oversight with First Form’s co-sponsors and manages the day-to-day activities required to see projects from acquisition and preliminary concepts, through design, to substantial completion and stabilization. Henry also oversees the investment analysis of Brattle Square’s strategic investments.

Prior to joining First Form, Henry spent 12 years at Tishman Speyer as a Senior Director in acquisitions & development responsible for overseeing office and multifamily development and/or redevelopment projects in the D.C. Metro Area, Atlanta, North Carolina, and Nashville. While at Tishman Speyer, Henry was responsible for leading the acquisition and development of more than 850,000 square feet of commercial construction and 810 multifamily units. He has worked on projects totaling almost $1 billion in development costs and more than $930 million in financing proceeds.

Henry is an active member of The Urban Land Institute, The Commercial Real Estate Brokerage Association of Greater Washington, DC (CREBA), and DC Real Estate Group. He also serves as a board member of Higher Achievement focused on the Going Places annual event and participates in the Reading Partners mentorship program.

Henry graduated from Cornell University’s Charles H. Dyson School of Applied Economics and Management with a BS in business.